During use of social network often we forget how easy strategies can lead business social pages to have best performance on search engine. 

In this articol we will give you useful advice on how exploit at best the social media tools for have a consistent increase on they!

It is quite common that societies focused their strategies of  SEO opotimizing only on business website, “overlooking” other channels like social network that, it’s important for us to remember, are small free search engine who offer different types of promotions.
In the definition of social strategies should therefore be used some rules for allow contents to be seen as much as you can.

For use in your favour the Instagram algorithms you need to formulate optimally two aspects: 

• the consistency of shared contents on the page;
• your brand identity.

For make your Instagram page consistency of your communication strategies and with your reference target, The contents shared must have logical sense, either by immagine or graphic mood  – it is a visual social! – and the copy,that is the text who accompanies the photo.
Whether to cohesion of timing you had to only create a social editorial calendar, for have tests and caption congruent you should look deeper.

Caption on Instagram post have an absolute protagoniste: the hashtag.
It is composed by hash symbol [#] and keywords, the hashtag was created for categorise contents who are releated to a post.
In the definition of hashtag to use you must consider two aspects:

STEP 1 – DESCRITION OF CONTENTS

Insert hashtag in caption means that our post will be displayed in some research make by user who wants some information or who wants stay up to date on the specific keywords. Meaning, a target user!

It’s important, considering the importants of this element, create and choose hashtag with care and attention. 

Choose keywords that refer to your business, describe immages, that refer to you but… without exaggeretion: is advisable to insert from a minimum of 10 to a maximum of 20 hashtag per post.

STEP 2 – MAKE BENCHMARK ANALYSIS OF CHOOSEN HASHTAG

Following the choose of hashtag to use, you had to search information on them.
To ensure the post to have increasing visibility you should verify that tag:

• Are used by a minimum of 2000 to a maximum of 200000 post
• Are consistent with the languages of target user 
• Aren’t famous, banal or offensive (es. #love, #follow, #photo).

To render more readable hashtag composed by several words it’s advised to  signal the beginning of a words with the capital letter; we suggest you not to use punctuation characters.

One of frequently asked question is “When we got best hashtag, can we use it in each post?”. Unfortunately the answers is no! 

Once identified right hashtag, you must vary their use.
During the managing of social campain you should create a list of hashtag inerent to the arguments, product or main services of society and mix in different ways keywords in the shared posts.

It’s important to remember that reaserch of best hashtag for your brand-page on social is not all: to render a business social page attractive for users you have to have small tricks. Let’s see them togheter: 

1. Choose a username brief, readable, characteristic and easy to search (Right: @sfumatureagency – Wrong: @webagency-sfumature-sassuolo);
2. Insert all personal data required (City,phone number,website);
3. Use keywords and hashtag also in ypur profile biografy;
4. Change geotag;
5. Use Alt-text in stage of publication (es. in photos shared on LinkedIn)

In this articol taked as example Instagram but yhis hashtag guide it’s useful also for manage other social like Twitter (where is created hashtag), Facebook and Youtube.

For know how manage optimally marketing strategies and descover how convert your social network in sales channel contact us: we plan the most useful and efficient strategy for your business!